Honey the “Impetus” for B-F’s Turnaround

Dear Client: Jack Daniel's Honey has been the "impetus to Brown-Forman's improved performance in the United States," said chief Paul Varga during the companies Q3 conference call with analysts. Just one year ago Brown-Forman, Jack Daniel's and Southern Comfort "were all losing share and struggling to grow in the US," he continued. But now they are "growing nicely and gaining share in their relative competitive segments." "It's of course exciting to have a brand extension accomplish what it has in