Hispanic Newcomers Exhibit High Rate of Wine Consumption

Dear Client:Yesterday, we published the first part of a presentation from Ethnifacts chief Mike Lakusta on the purchasing habits of Hispanic consumers [see WSD 06-26-2014]. Today, we'll continue the coverage with a focus on Hispanic consumer buying habits within the wine and spirits categories. GENERATIONAL DISTANCE: You may recall from a previous WSD interview with Mike that Ethnifacts separates the US Hispanic consumer population into five categories based on the amount of time they've lived in the US. There's Newcomers,