HIP-HOP BOYCOTT DOES LITTLE TO EFFECT CRISTAL SALES

Despite all the hype surrounding rapper and Def Jam Records President Jay-Z’s much-publicized boycott of Cristal, industry experts are saying it won’t do much good. Advertising Age ran a story today suggesting that the spat between Jay-Z and Cristal’s Frederic Rouzaud are unlikely to affect Cristal sales. Losing its high-profile hip-hop association may cause little damage since Cristal was already doing well before rappers took notice. However, it is likely to lose its standing as the hip-hop world’s champagne of