High Noon has “Phenomenal Summer,” Shows No Signs of Slowing

Dear Client: Spirit of Gallo's High Noon seltzer brand first hit the scene four years ago, and it continues to grow by leaps and bounds.  "We've reached the pinnacle as the No.1 selling spirits brand [by volume, according to Impact], but the brand really seems to show no signs of slowing," Spirit of Gallo svp and gm Britt West tells WSD. Indeed, it's still growing triple digits, up 101% this year.  A "PHENOMENAL" SUMMER. High Noon had a "phenomenal summer,"