High Hopes for Wild Turkey

Dear Client:Last week we asked readers if Campari could grow Wild Turkey in the Northeast and California, pushing the brand beyond its traditional following in the South. Respondents were unanimous in singing the praises of Wild Turkey, and here are a few email snippets: “I always thought Jimmy Russell’s firepower was never shown up here in the NE in the Pernod years...SWS keeps the brand here in NYC and that should help with an invigoration from the new player Campari.