Hennessy Biggest Share Gainer in Latest Scans

Dear Client:     In recent spirit trends, tequila and prepared cocktails continue to be the fastest-growing categories, while Cognac has been struggling. Interestingly, in the latest data set from Circana (formerly IRI) to March 26, Hennessy had a particularly strong showing.  SPIRITS SHARE GAINERS & DONORS. Two Hennessy variants were top share gainers in the 12 weeks ended March 26 in all Circana-measured channels. Hennessy VS snagged 3.63 dollar share points and 2.46 volume share points, while Hennessy VSOP increased