Wines in the higher priced tiers continue to outgrow and take share from those on the lower end. In fact, year-to-date through June 16, all table wine price segments below $11 lost share, according to recent IRI data. The $4-$7 price segment saw the biggest losses as sales in all channels declined by 2.6%, costing the segment 1.5 dollar share points for the period. The segment did grow sales (3%) in the convenience store channel, but it still lost nearly
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