Growing Senior Demographic “Worth Targeting”

Dear Client:A new study from Datamonitor shows that an increasingly large “senior” population is “worth targeting” because they are willing to spend their money on products they perceive as value-added. According to the study, the greatest proportional growth in senior (50+) population is expected to occur in the United States. The over-50s accounted for over 90 million people in 2007 (or less than one third of the country’s demographic base) and should rise 1.5% CAGR to over 100 million by