Growing Craft Spirits Brands in 2020 and Beyond

Dear Client:  Wine & Spirits Wholesalers of America recently launched its own craft-focused platform, WSWA Access, geared toward providing education and resources for craft and startup wine and spirits companies [see WSD 12-09-2020]. As part of the initiative, WSWA tapped a couple craft distillers and their wholesale partners to discuss scalability, e-commerce trends, maintaining growth in 2021, and more, on a recent webinar. ON SCALABILITY. Michelle Korsmo, WSWA chief and moderator for the panel, asked what scalability means for the producers'