Grokking the Post-COVID Marketplace

Dear Client:   Wine & Spirits Wholesalers of America recently hosted a webinar as part of its WSWA Access initiative, covering new business principles and best practices in a post-COVID marketplace. You may recall, the trade group launched WSWA Access in late 2020 as a hub for craft, start-up and small production wine and spirits [see WSD 12-09-2020]. The webinar panel included: John Bilello, ceo, Sweet Amber Distilling Co.; Sara Harmelin, vp digital innovation, Allied Beverage Group; Monique Huston, vp spirits portfolio, Winebow;