Grokking 2019 Q1 Trends

Dear Client: The latest bev alc trends from BW166 are in, and spirits servings were up 3.6% for the 12 months through March. Wine servings were slightly down for the period (-0.14%) and beer servings were down 0.22%. Total consumer spending on alcohol was up 2.8% for the 12-month period to $252.8 billion compared to this time last year.  PRICING TRENDS. Historically, beer has had it easier when it comes to taking price. However, the category's ability to raise prices