Good News for Jack Daniel’s

Jack Daniel’s saw an improvement in the third quarter after facing a bit of a slowdown in the prior quarter. Depletions grew in the low-single digits in the U.S. despite a low single digit price increase for Jack. Stepped up execution and promotional activities geared towards the off-premise were contributing factors to Jack’s improvement, as were some gift packs during the holiday period, said Paul Varga, chairman and ceo. He also maintains that Jack Daniel’s can take modest price increases