Going Beyond Dry January with No/Low Alc

Dear Client:  Earlier this week we outlined the opportunity in the no and low alc category based on the latest IWSR data presented by chief strategy officer Brandy Rand at the recent WSD Summit [see WSD 01-23-2023]. Today we'll dig into insights shared from the other panelists, providing a look at the category from the producer and e-commerce perspective. The panel included: Heidi Scheid, evp, Scheid Family Wines; Joshua Carlos, svp North America, Lyre's; and Daniel Stiller, ceo, Better Rhodes, a