Global Market for Premium Prices is on Fire

Dear Client: The global thirst for premium-and-above ($20+) Champagne and spirits has caused the price category to almost triple in value in the last ten years. In 2011 the market grew to $72 billion, up from $26 billion in 2001, according to International Wine & Spirit Research. The premium market ($20-30), which represents 71.3% of the premium-and-above market, rose by 5.6% in 2011. The super-premium segment ($30-50) delivered an increase of 11.1%. And the ultra-premium market ($50-100) grew ahead of