Giesen Group Aims to be the Leader in Non-Alc Wine

Dear Client: The total non-alc segment grew dollars by 18.5% in the latest 52 weeks to January 17 in NielsenIQ-measured off-premise channels, reaching $1.01 billion, NIQ director of bev-alc thought leadership Kaleigh Theriault presented during a recent presentation hosted by the Adult Non-Alcoholic Beverage Association (ANBA).  Each non-alc segment is outpacing their alcohol counterpart, albeit off a small base. Indeed, the wider non-alc category accounts for just 0.92% share of total bev alc dollars.  Across non-alc beer, wine and spirits,