Getting your Brand on the Backbar (and What to do Once you Have)

In addition to hiking up the sales of spirits, the cocktail renaissance has advanced the concept of the career bartender and celebrity mixologist. As these gatekeepers grow in number and influence, the relationships with them mean more now than ever before, according to a panel of on-premise experts at the recent American Craft Spirits Association conference. Today, we'll feature a few of their tips for succeeding in the on-premise. GETTING ONTO THE BACKBAR: When you approach a bar or restaurant