Getting Craft Brands onto Back Bars

Dear Client: Wine and Spirits Wholesalers of America (WSWA) hosted a webinar yesterday as part of its Access Craft education series focused on finding success in the on-premise– drawing from the perspectives of both distributors and bar and restaurant operators.  Panelists included Simone Bianconcini, vp for RNDC's craft brand division TAG; Lee Hastings, vp of Arkansas-based Moon Distributing; and Max Goldberg, co-founder of Nashville-based Strategic Hospitality.  This advice serves as a good reminder for brands that are new to the