Gerry Ruvo on Espolon, Vodka and Trends

Dear Client:Yesterday we highlighted the growth that Wild Turkey and its family of brands is experiencing in the U.S. But as Campari America chief Gerry Ruvo pointed out, the company has evolved from being "a one-brand company back in 1992" to having 25 brands that span all price points and categories backed with "broad resources" from its parent company, Gruppo Campari. In other words, there is more to the story.THE ESPOLON STORY: Espolon Tequila went from relative obscurity to posting