Gallo Upping the Ante with Tequila and China

E&J Gallo is exploring new avenues of growth, which includes tequila, wines sales in China and Russia, and the reintroduction of sangria, according to president and ceo Joseph Gallo, son of co-founder Ernest Gallo. NEXT “IT” VARIETAL. Joseph said Malbec could be the next hot-selling varietal, calling it “a better version of merlot,” he was quoted as saying in an article in the Modesto Bee. If it catches on, it may pose as “a major opportunity for the California grower,”