Gallo Trades Grapes for Grain

E&J Gallo has quietly entered the gin business with New Amsterdam Straight Gin, a premium gin aimed at consumers 25-49 years old, according to the Modesto Bee. Gallo’s new gin is its second spirits brand, but the first one not to be distilled from grapes. It also sells E&J Brandy, distilled from wine with 40% alcohol content. New Amsterdam is flavored with juniper berries and has a hint of citrus. The gin falls in the popular “premium” category, priced $13-$14