Gallo: Spirits a ‘Natural Progression’ for The Company

Dear Client:E & J Gallo has discovered spirits. With wine so volatile according to grape supply and lower brand loyalty, it makes sense the large winemaker has entered the more stable spirits category with New Amsterdam Gin, Camarena Tequila, and New Amsterdam Vodka, which added flavors this year. Since its launch in November 2011, Gallo's New Amsterdam Vodka has already reached one million cases, shattering the record for reaching the milestone faster than any other brand.WSD spoke with Gerard Thoukis,