Gallo Finds Dinner, Relaxing and TV are Top Wine Occasions

In the past, the wine category often asked consumers to conform their tastes to the industry's standards in both packaging and liquid quality, but millennials have largely proven they won't conform and as a result, the wine industry has begun to cater to what they want. To better understand the current behaviors of "frequent wine drinkers" in the US, E & J Gallo has begun an annual proprietary survey.Some of the key findings from the 2014 Gallo Consumer Wine Trends