Gallo Aims to Give Consumers What They Want with Apothic Rebrand

Dear Client:   One of the most well-known table wine brands in the US, Gallo-owned Apothic, announced yesterday that it is turning over a new leaf– unveiling a new look and launching an accompanying campaign to boost the rebrand.  The overhaul comes at a crucial time for the brand, which competes in a struggling price segment. Apothic wines retail for an average of about $11 per 750ml.  On par with the wider category, the Apothic brand as a whole has