Gallo Acquires Bev Canned Wine

Dear Client:     Today E&J Gallo Winery announced the acquisition of canned wine and spritzer brand Bev. No financial details were disclosed.  Bev was founded by Alix Peabody in California. The woman-led brand promotes empowerment and inclusivity with the mission: "Do it different, do it better. Break the glass," per release.   You may recall, in 2021, Bev inked a US distribution agreement with Gallo. The Bev portfolio includes Bev Rose, Bev Blanc, Bev Gris, Bev Noir, Bev Glitz, Bev Glam,