French Wines Kick Up Their Advertising Heels

French wines are taking things up a notch (or two or three) with a new promotional campaign in the U.S. Calling it an “ambitious” three year marketing blitz, the “Wines of France” are hoping to “boost gains” and “build consumers’ knowledge of French wines.” The umbrella campaign will see an increased annual spend of $2.6 million for 2008 and cover all avenues of promotion. Wines of France says it will launch “an aggressive sales promotion campaign” across the U.S., but