French Millennials Stray from Wine

As U.S. wine consumption continues to grow, France – typically thought of as a country synonymous with wine – is drinking less wine then ever before as young adults turn to beer and spirits. Unlike in the U.S., French millennials (young adults aged 21 to 31) aren’t so hot on wine. Since 1980 French wine consumption has decreased by more than 50% from 120 liters per capita to today's rate of 55 liters per capita, according to Winebusiness.com’s Daily News