FREIXENET IMPORTING A NEW FRENCH ROSE

Freixenet USA is launching a French wine, Premius Bordeaux Clairet 2005, in the U.S. for $10 as the latest addition to its line. “The interest in rosé wines in the US market has dramatically increased, driven by an ever-savvier consumer who demands fresh, affordable, food-friendly wines,” said Freixenet’s VP of marketing, David Brown.