Fratelli Branca has Big Plans for the US Market

Dear Client:Italian producer Fratelli-Branca has implemented major changes in the last year, including naming Patrick Piana as its new ceo and launching its own import company in the US, dubbed Branca USA. Your editor recently caught up with Edoardo Branca, managing director of North America for Branca USA, to discuss the new import company and what lies ahead for the Italian producer in the US market.  MORE COLOR ON BRANCA USA. Branca USA launched earlier this year, transitioning the portfolio from former