France Takes the New World Approach

President Nicolas Sarkozy and the French cabinet approved a five-year plan to modernize its wine industry by simplifying marketing, production and labeling techniques. The proposal was written by the country's Agriculture Ministry as a way to gain back international market share from other wine producing countries, most notably the New World. The measure has been drawn up over the past two years.“French wine is complicated and often little understood,” the Agriculture Ministry said.The most controversial initiative, perhaps, is a proposal