Foster’s Outlines New Premiumization Strategy

Dear Client: Foster's said in its two-day investor briefing that plans to demerge the beer and wine units in the first half of fiscal 2011 are on track. It also said their US wine business (Treasury Wine Estates) is doing well despite uncertain economic conditions, and believes their biggest opportunity is in premium wines ($8 and above). Stephen Brauer, managing director of Treasury Wine Estates Americas, said to investors that "the big opportunity for us is to aggressively expand our