Beer Business Daily – beer industry news and numbers

FORGET CORKS AND SCREWCAPS FOR A NEW PULL ON WINE

Known for their innovative packaging, The Three Thieves have launched a Pinot Grigio and Cabernet Sauvignon in a juice box style package. The Tetra Prisma 250ml four-pack – called a “Bullet” – contains 1/3 more than the wine industry standard for single serving portions and is sealed with a pull tab. "Bandit Bullets can be enjoyed anywhere people are comfortable with a beer in their hand ... enjoying fine wine wherever and whenever it suits them," says owner, Charles Bieler.

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

RELATED ARTICLES

Channels