Flavors Drop Pricing: What’s at Play?

Dear Client: Thanks to the healthy premiumization trend in the US, all of the major spirits categories are taking pricing up again. The average price for a bottle of spirits increased 31 cents for the 4 weeks ending October 12, per Nielsen data. Looking at the individual categories, we see whiskey pricing was up 72 cents in all channels for the same period, Cognac was up 71 cents, gin was up 37 cents, rum was up 13 cents, tequila was