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Flavored Whiskey Could be “Major Drag” in 2016

The second largest sub-category of whiskey, Bourbon/Tennessee whiskey, has enjoyed healthy growth in recent years driven by high-end offerings and flavored products. However, a recent Bernstein note claims the end of 2015 showed a "marked deceleration" in flavored whiskey, which could prove to be a "major drag" for both Bourbon and Canadian whisky growth in 2016.Fireball and Crown Royal showed the sharpest decreases for the end of the year, according to Bernstein's Trevor Stirling. Meanwhile, Jack Daniel's has seen "stellar

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