Beer Business Daily – beer industry news and numbers

First Celebrity Perfume, Now Wine

Many reports have surfaced in the past two years on the growth of critter brands (wines with cute little animals on their labels) and why consumers buy them. However, a new report by Nielsen suggests so-called celebrity wines and spirits could replace critter brands as the new hotness among Americans. Celebrities associated with popular wines include Francis Ford Coppola, former NFL coach Mike Ditka, professional golfer Greg Norman, Martha Stewart, Paul Newman and don’t forget Paris Hilton. Is there anything

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