Dear Client: Things are looking up for the wine industry in 2010-2011, according to Silicon Valley Bank's annual State of the Wine Industry report, written by Rob McMillan, founder of the wine division. They are forecasting "improving conditions in the fine wine business" and believe the "trading down trend will end this year." That's like music to our ears.TRADING DOWN IS NO LONGER A TREND. Rob notes that at first, people in the wine industry were reluctant to admit that
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