Exposure, Direct Sales Offset Slim Margins at Costco

At over $3 billion in alcohol sales worldwide, Costco is one of the largest chain accounts for wine in the US, making the company's top wine buyer Annette Alvarez-Peters one of the most influential people in the wine business. In a recent interview with the Press Democrat, Annette, whose official title is assistant general merchandize manager for beverage alcohol, revealed some of the chains strategies for succeeding in the beverage alcohol segment. A CONSTANTLY ROTATING SELECTION: By design, Costco has