Experts: All Wine SKUs Should Have a Reason for Being

Certain segments of the wine industry have developed a love-hate relationship with the distribution channel in recent years, so at the recent Wine Financial Symposium a panel of distinguished industry veterans attempted to explain the challenges facing distributors and advise wineries on how best to work with their chosen partners. The panel consisted of Jonathan Pey, principal at Textbook Napa Valley and Handcrafted Wines & Spirits of Kansas, Jon Moramarco, former chief at Winebow and current principal at BW 166