Expectations Low this Holiday Season

Dear Client:It’s only mid-September but the holidays are already on everyone’s minds, looming in the not-so-distant future. Will the industry be able to make up for lost sales in October, November and December (OND) or will they see declines? A large chunk of sales are made that time of year so it’s no wonder that the industry is apprehensive or eager, depending on your perspective, though most of our respondents seem like they would be happy with flat “growth.” It’s