Expect Some On-premise Relief in 2010

Dear Client:With 2009 almost over, people are wondering if 2010 will prove better or worse for the alcohol beverage industry. Consulting firm Technomic doesn’t expect to see growth in alcohol sales at the on-premise until 2011, although they believe 2010 will be a little improved. Technomic vp and director of its on-premise practice, David Henkes, acknowledges that “while next year won't be quite as bad, we don't think we'll begin to see real growth in consumer spending on alcohol again