Execs Talk Hot Topics and What’s Top of Mind in ’24

Dear Client: A group of execs took the stage last week in Phoenix at the 87th annual NABCA conference, discussing hot topics and what's top of mind this year and beyond.  The panel included: Tiffany Clason, executive director Utah Department of Alcoholic Beverage Services; Robert Hall, ceo, Ole Smoky Distillery; Jeremy Shepherd, evp, president US & Canada, Brown-Forman. DIETARY GUIDELINES. "I see alcohol being under attack," said Robert. "The World Health Organization is advocating no alcohol consumption and that's a