Evaluating Wine’s Strengths and Weaknesses

Dear Client: This week hundreds of wine suppliers, wholesalers and bankers flocked to Napa Valley for the annual Wine Industry Financial Symposium. To kick off our coverage of the event, we'll look at trends of the total beverage alcohol industry as CitiGroup's vp of tobacco & alcoholic beverages, Vivien Azer, broke down the strengths, weakness, opportunities and threats for the wine category. STRENGTHS OF WINE: Beer's share of market has been steadily eroding for the past decade and wine is