EUROPE TRADES TRADITION FOR PROFIT

Now that the EU has agreed on a number of wine industry reforms, what does it mean for the rest of us? In the spirit of simplicity, the EU is pushing tradition aside in favor of New World practices that work, such as clearer labeling and (gasp) marketing brands. In the next few years you’ll see more European wine brands promoting single-grape wines like Syrah or Sauvignon Blanc. Also, fancy labels will be replaced with easier, more direct labels. How