Encouraging On-premise Insights for 2014

Dear Client:The on-premise channel has been a pretty gloomy topic to cover in the last year. Although we don't expect the channel to make a full recovery in 2014, Next Level Marketing did find some encouraging signs in a survey they conducted in February of 1,000 national chain consumers. Below are a few of the key findings from the survey as presented by Next Level partner Mike Ginley at the VIBE conference. TRAFFIC TRENDS:When deciding which venue to go to,