Beer Business Daily – beer industry news and numbers

EMPIRE FORMS SPECIALIZED SALES TEAM

Empire Merchants (the recent merger between Peerless and Charmer in NY) is forming a “dedicated sales team” to solely represent the Bacardi, Brown-Forman and Rémy Cointreau brands in Metro New York starting today (May 1). The company plans to start a similar division in Upstate New York by August 1. The Charmer Sunbelt Group also announced plans to form a dedicated sales team for Bacardi, Brown-Forman and Rémy Cointreau in the Pennsylvania retail trade.“This creates a group of premium and

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