Educate Don’t Pontificate

When it comes to communicating about wine, there's a growing disconnect between the industry and the consumers. The results of a recent study showed the more consumers were told what a wine tasted like or was supposed to taste like, the less likely they were to buy it, according Gilian Handelman of Jackson Family Wines. "People want to make up their own mind about how it tastes," she said at the 2017 Unified Wine & Grape Symposium.Communicating with wine consumers