Edrington Marketing Exec on What’s New with Macallan

In the first half of 2016 the Scotch category increased sales in the US by 9% largely thanks to the growing popularity of single malt Scotch, per Scotch Whisky Association data. In light of the positive trends, we tapped Edrington's vp of marketing for single malts, Raul Gonzalez to talk about what's new this year with its leading brand, Macallan, and how the popularity of American whiskey is benefiting Scotch in the US.WHAT'S NEW THIS YEAR. Earlier this year Macallan