Edrington Aims to Accelerate The Glenrothes in the US

Dear Client:  Edrington re-acquired single malt whisky brand The Glenrothes from Berry Bros. & Rudd back in 2017. It's "still a brand that's developing in the US," Raul Gonzalez, managing director for Edrington USA, tells WSD, and they have plans to accelerate the brand in the US market. "The brand, since we took over this management a couple of years ago, has grown faster than the category, faster than the ultra premium single malts as a category as well, and we're