Early Read on Labor Day Scans: “Sort of Delivered and Kind of Failed”

Dear Client: Circana's latest weekly data report provides an early look at bev alc's Labor Day performance, and it wasn't much better than Memorial Day's showing.  Total bev alc sales were down 3% for the week ended August 31 (covering all but the actual Labor Day holiday, Monday September 1) compared to the same period a year ago. Compared to the prior week, total bev alc was up 7% in absolute dollars.  As such, Circana's Scott Scanlon characterized the holiday