DTC Wine Shipping Channel “Suffering a Structural Decline”

Dear Client: After a tough 2024, the direct-to-consumer wine shipping channel continued its decline in 2025, with volumes down 15% to 5.4 million cases and value down 6% year-over-year to $3.7 billion, according to Sovos ShipCompliant's 2026 DTC report released today.  2025 "was the most disappointing year for DTC wine shipments since this report was first published in 2010," per report, adding that "just as the DTC channel grew at faster rates than the overall wine market for the past