DTC Wine Sees Record Declines in 2024

Dear Client:   The direct-to-consumer wine shipping channel faced its toughest year yet in 2024, according to Sovos ShipCompliant's 2025 DTC report. Overall DTC wine shipment sales were down 5% to $3.94 billion and volumes were down 10% to 6.4 million cases last year, their steepest declines since the 2010 inception of the report.  The report is an annual collaborative project between Sovos and WineBusiness Analytics, analyzing shipment data from over 1,300 US wineries' monthly shipments to consumers. There were